Livewell Marketing Coordinator

The Marketing Coordinator will support marketing initiatives across Livewell hospital locations. This position focuses on planning, executing, and monitoring marketing strategies for new and existing hospitals to drive local engagement, increase visibility and support overall business objectives  The ideal candidate is detail-oriented, organized and passionate about empowering local teams to succeed through strategic marketing efforts; Experience in event planning and execution a plus.

ESSENTIAL FUNCTIONS AND DUTIES:

• Develop strong relationships with field leadership teams to foster collaboration and ensure alignment on marketing strategies and goals
• Educate and train hospitals teams on marketing initiatives and tools to ensure consistent execution and alignment with overall brand strategy
• Leads the planning and execution of grand opening events across the US Livewell footprint, including coordinating with vendors, developing promotional materials and engaging the community to maximize attendance and visibility
• Assists in pre-opening marketing activities including but not limited to: social media creation/promotion, website launch, Google Business Profile maintenance, promotional material creation
• Analyze local demographics and competition to recommend tailored marketing strategies
• Conduct market research to identify opportunities for partnership and collaboration within our hospital’s communities
• Monitor hospital performance metrics and identify areas of improvement
• Serve as subject matter expert in local marketing programs, offering insights and support on best practices for implementation across locations
• Support manager with other tasks as needed

REQUIRED EDUCATION AND EXPERIENCE:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 5+ years of similar work experience; role in retail, healthcare or other multi-location industry preferred
• Excellent project management and organizational skills with strong attention to detail
• High level of comfort to deal with unanticipated changes (adaptability)
• Passion for innovation and creative thinking
• Demonstrated ability to think strategically and manage deliverables
• Excellent communication, written and presentation skills
• Use data to take informed risks, exercise good judgment and embrace change
• High degree of travel required- 60%+
• Able to work hybrid from Birmingham, AL

Benefits